Stay Out of The Waste Basket

When you return home from a business trip or vacation, what method do you use to sort your mail?

1. Bills, personal mail, advertising mail
2. First class mail and all other mail
3. Important or interesting-looking mail and all else

We assert that no matter what method you use, an eye catching mail piece will make the first cut and stay out of the waste basket long enough for you to take a second look. The same is true for your customers or prospects. Marketing mail can survive a first glance if it is well designed and of obvious quality.

Whether your marketing mail is a postcard, self-mailer or traditional direct mail piece enclosed in an envelope, the choice of paper is an important quality consideration. The stock should be sturdy enough that the mail piece can withstand high speed mail processing without damage, and appropriate to the printing process. And if you are using post-press processes such as die cutting or embossing, you will want to select a stock that is known to produce a good result.