Turn You Business Card into a Marketing Tool

Enhance the likelihood that your business card will be kept by printing something of value on the back. here are some possibilities.

• Information: Use the back of your business card to provide reference or other information of interest such as a calendar, a size chart, weights and measures or emergency phone numbers.
• Invitation: On the back of an organization's business card, print the meeting time and place and an invitation to attend the next meeting.
• Appointment: Physicians, dentists and other professionals can use the back of the business card to record the patient's next appointment.
• Notes: Include lines to accommodate note-taking on the back of the business card. Use the space to record things you want the prospect to remember - an additional phone number, a referral, the item number of a product you sell.