Why Can't I Copy Pictures From Their Web Site To Use In My Printed Material - They Look Great On My Computer Screen.

You are certainly right about photographs looking great on a web page.The phosphors on the computer screen lend a brightness to the color that is visually appealing.

But color created by light shining through red, green and blue phosphors cannot be exactly reproduced with the cyan, magenta and yellor colors of printing ink. Even more importantly, the digital photo files have been optimized for fast loading on the web page by reducing the file size through file compression. And for photographs in JPG format, a lossy compression technique was used.

This means that the original high resolution photograph had pixels permanently removed to make the file smaller. If enough are removed, the remaining pixels will be visible to the naked eye instead of smoothly blending in to one another. In specific circumstances (such as taking a very large photograph and using it in a smaller size) the pixelation may be less apparent though still visible.