Tip2: Learn about reverses. Reverses - white text appearing in a black background - should be used sparingly, often for emphasis. If you like the look of a reverse, try creating an initial capital letter by reversing a single letter, or reverse page numbers for design effect. In addition, select the fonts for the reverse carefully. Fine serifs and thin letter strokes may not be visible when reversed.
Thursday, December 10, 2009
Tips For Using Type Effectively in Page Layout
Tip1: Match the size of the type to the column width. Some grid designs call for wide or narrow columns. In general, use a small type size with narrow columns and a larger type size with wide columns. Columns that have fewer than five words per line are difficult to read and retard comprehension; adjust the type size accordingly.
Tip2: Learn about reverses. Reverses - white text appearing in a black background - should be used sparingly, often for emphasis. If you like the look of a reverse, try creating an initial capital letter by reversing a single letter, or reverse page numbers for design effect. In addition, select the fonts for the reverse carefully. Fine serifs and thin letter strokes may not be visible when reversed.
Tip 3: Distinguish between hyphens, en dashes and em dashes. Hyphens and en dashes are punctuation marks. Each is a different size, and each has a specific use. Hyphens (-) are the smallest and are used to hyphenate words and to separate characters in a phone number. En dashes (–) are used to show duration or range (such as January 1–31 or #76–100). Em dashes (—) are used in place of single or double hyphens to indicate a parenthetical phrase or to set apart clauses in a sentence. En and em dashes can be found in the character set of the font you are using.
Tip 4: When necessary, adjust character spacing for best appearance. Using typographer's marks (such as quotation mark's and en and em dashes) and adjusting the spaces between characters for visual appearance adds a professional touch to your typesetting that will distinguish it from word processing. The degree of attention paid to the size, shape and spacing of individual letters in a document is up to you.
Tip2: Learn about reverses. Reverses - white text appearing in a black background - should be used sparingly, often for emphasis. If you like the look of a reverse, try creating an initial capital letter by reversing a single letter, or reverse page numbers for design effect. In addition, select the fonts for the reverse carefully. Fine serifs and thin letter strokes may not be visible when reversed.
