The QR code is the latest darling of marketing gurus. QR codes link the physical world with the cyber world. QR codes are a perfect solution to quickly and efficiently bring mobile phone users onto the mobile web.
Many mobile phones or smartphones include a camera and a web browser. The camera in phones such as the iPhone and Blackberry, along with decoding software, can be used to capture a picture of the QR code. The QR code reader transforms the data held in the QR code to a meaningful action for the mobile phone. It can connect to a web address, download a MP3 file, dial a telephone number or prompt the email client with a sender address. This can all be done almost instantaneous.
For marketing purposes, the QR code usually contains a specific URL address. This URL address could be the main page of a website or a page within a website. When the QR code is scanned, the user is sent to the specific URL and can view the URL on their phone’s web browser. The purpose is to direct a user to a website where he can get additional information, access to video and sound, or any other additional information.
The QR code may be applied to any surface that it can be put upon; paper, walls, signs, plastic, elephants. Any surface, that is, that will allow the user to take a picture of the code and run that picture through the decoder process (smartphone application). That will then automatically link the smartphone to whatever landing page has been designated within the code.
About Me
- Randy Monroe
- I've been a business owner in Colorado Springs for more than 11 years. I love what I do. I hope the information provided here will help you as you work with your printer. And if you're in need of a printer, contact me at randy@lxprinting.com or (719) 591-0790. I know we can help.
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