Newsletter Topic Ideas

If you’re finding it difficult to find topics for your newsletter, we offer these suggestions:

• Interview an expert. Find someone within your company or from the outside to provide an expert opinion on a topic of interest.
• Use guest articles. Ask an expert in a complementary field to write an article.
• Share your knowledge in “how-to” articles. Write about topics that will help others succeed in using your company’s products or services.
• Generate a numbered list. Everyone loves a numbered list. Use any number you want, from small to large.
• Answer reader questions: Invite readers to submit questions or topics of interest.
• Simplify a technical issue. Explain a technical topic in simpler terms so it is easily understood by the reader.
• Case study: Describe a customer problem and show how your product or service solved the problem.
• Community service: Describe a community project or donation made by the company or organization and its staff and members.
• Employee profile: Provide information about an employee that shows why he or she is outstanding in their job performance.