Print Can Drive Online Activity

As businesses and organizations continue to integrate print-based marketing with online activities, many have discovered the benefit of using a post card to introduce and drive prospects to the web site. And while a post card can be any size, there is one we highly recommend for this purpose: either 4 x 6 inches or 4.25 x 6 inches.

This size falls into the USPS classification of  card  which is a subclass of first class mail. Due to an anomaly in postage rates, it actually costs less in postage to mail a card than a larger post card. And because the smaller card is first class mail, it receives the first class mail services - delivery priority and free notification back to the mailer if the card is not deliverable as addressed.

When designing the card, keep in mind how the letter carrier will present the mail. Most likely, it will be sorted with the address facing the recipient. Be sure you include enough tantalizing information on this side of the post card to ensure that the recipient will turn it over and read your main message.