I’m amazed at how inexpensive some types of full color printing have become. Why has the price come down so dramatically?

Two factors have combined to bring the price of full color printing within the reach of almost everyone.

The first is more efficient prepress production methods such as printing from PDF files rather than from files in the software application that was used to create the document. Since PDF files “lock down” the layout, font choices and images used in the document, we spend much less time reviewing how the document is constructed and checking to be sure it will print on our equipment as you intend.

The other factor is the proliferation of color digital output devices. As soon as inexpensive desktop inkjet printers were able to produce good quality (though pricey on a per-copy basis) prints, full color became the norm for document creation. Simultaneously, toner-based digital color technology improved by widening the choice of papers available – especially thicker cover weight and coated stocks – to match the stock used in offset printing.

For these reasons, we suggest that you ask us for an estimate on printing in full color, particularly for your marketing and image pieces. You may be surprised at how affordable our full color has become.